Sony Max wanted to increase viewer interaction in a competitive multimedia environment characterized by growing diversity in the market as well as consumer demands. To this end, the project concentrated on real-time analysis, cooperation, and sharing of tasks among teams, as well as gathering materials that would be meaningful to multiple viewers.

To serve this need, we provided a solid solution through the following: creating the superior analytics environment panel that can reveal viewers’ behavior; improving the effectiveness of the employees’ cooperation; intending the content solutions with the exceptional programming to the interested viewers. By adopting such measure, there was renewed interested and confidence boosted in Sony Max as the market leader in the entertainment sector.